Preserving Historic California Architecture

Advocacy

Media Outreach

Favorable press coverage is essential to swaying public opinion and persuading elected officials. Preservation advocates need to cultivate relationships with the local media by hosting press events, issuing press releases, submitting letters to the editor, and meeting with editorial boards. Talking points should be prepared to articulate why anyone should care about the building--as a rare example of the architect's work, a beloved neighborhood icon, etc.--and make a compelling argument for alternatives to demolition. An easy way to lend credibility to a fledgling preservation effort is to submit articles on the issue to allied organizations (such as CPF) for publication in their newsletters.